The first and foremost responsibility of a franchisor is to develop, sustain and grow a business model that is profitable at the franchise operator level. The franchisor is also responsible for developing systems and support functions that directly contribute to the success of the parent organization and its franchisees. A franchisee, for lack of a better metaphor, is purchasing "a better mouse trap". The franchisor is being paid for providing a mouse trap that actually catches mice.

The successful franchisor/franchisee relationship should be based on the team concept. Both members of the team need to assume responsibility for growing the company in a manner that meets both entities' financial and personal goals. Both parties must strive to create a relationship that is characterized by open, honest communication, and mutual trust. Each must be willing to "walk in the other's shoes" when conflicts arise or goals diverge. Neither entity, franchisor nor franchisee, will long exist without the success of the other.